I don't remember what year it was—sometime in the mid-1980s, I believe; I know my parents still had an apartment in Miami at the time, so that gives some clue—but I do remember that the appearance of Keebler's Soft Batch cookies on grocery shelves revolutionized the concept of bagged baked goods. Until then, all supermarket cookies were crunchy. If you wanted chocolate-chip cookies from a bag, you were pretty much buying Chips Ahoy (maybe Famous Amos, a much better choice) until Keebler introduced the cookies "so soft they taste like they're right from the oven." Soft cookies in a bag? No way. And yet . . . no doubt about it; they were soft. Not long after the product launch, my mother and I decided to try them out one day while grocery shopping. Maybe we broke the cardinal rule of shopping: don't do it when hungry. Maybe we were just looking for an excuse to linger up and down every aisle, because there was air-conditioning, and this was Miami in the summer...