I remember a single afternoon, sixteen years ago in St. Louis, when I met two dynamic women who changed my professional life for the best. One I never had another contact with and can't remember her name, but still she influences me; the other became my first mentor in public relations and is still a friend today. I was attending a one-day conference with a job fair component, sponsored by the St. Louis chapter of PRSA , the Public Relations Society of America. I had left law school and was not exactly sure what to do next, only knew that I had to do something. My mom is the one who steered me toward public relations work, giving me some of the best career advice I ever received. She worked in PR before I arrived in her life, and she could say from experience that the skills I'd learn in a PR position would be among the most valuable and most transferable —though perhaps I'd want to stay in the industry. She was absolutely right. Although I did eventually leave the world of...